Vintage WWII British War Relief Society (BWRS) brooch with the emblem of a lion and shield and the motto "Dieu et mon Droit" ("God and my right").
The back of the pin is marked "Official BWRS and BB (Bundles for Britain) by Accessocraft" This same pin appears on the cover of the Dec. 17 1940 edition of Look magazine. (Magazine NOT included, shown for reference only.)
It is in good condition overall, but it does have a small bit of chipped paint and general wear. The back has some discoloration.
Bundles for Britain was started in 1940 by Natalie Wales Latham as a knitting circle in a store front in New York City. Knitted goods—socks, gloves, hats, sweaters, and scarves—were made and shipped to Britain. Within 16 months, Latham expanded Bundles for Britain to 975 branches and almost a million contributors, and by the spring of 1941, it had delivered 40,000 sweater vests, 10,000 sweaters, 30,000 scarves, 18,000 pairs of seaboot stockings, 50,000 pairs of socks, and 8,000 caps. By 1941, it had also shipped ambulances, surgical instruments, medicines, cots, blankets, field kitchen units, and operating tables, along with used clothing of all sorts. The total value of goods shipped reached $1,500,000; another $1,000,000 was raised in cash.